:root {
  --primary: #e30613;
  --primary-dark: #a8050f;
  --black: #202124;
  --ink: #202124;
  --ink-soft: #555555;
  --bg: #ffffff;
  --bg-alt: #f2f2f2;
  --line: #e7e7e7;
  --radius: 14px;
  --shadow: 0 12px 40px rgba(32, 33, 36, 0.07);
  --shadow-lg: 0 24px 60px rgba(32, 33, 36, 0.16);
  --max-reading: 42rem;
  --font-body: 'Inter', system-ui, -apple-system, sans-serif;
  --font-display: 'Sora', 'Inter', system-ui, sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  color: var(--ink);
  line-height: 1.65;
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: var(--primary); text-decoration: none; }

.container {
  width: min(1120px, 92%);
  margin-inline: auto;
}

::selection { background: var(--primary); color: #fff; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.85rem 1.6rem;
  border-radius: 6px;
  font-weight: 600;
  font-size: 0.95rem;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease, border-color 0.15s ease;
}
.btn:active { transform: translateY(1px); }
.btn-primary { background: var(--primary); color: #fff; }
.btn-primary:hover { background: var(--primary-dark); box-shadow: 0 10px 24px rgba(227, 6, 19, 0.3); }
.btn-ghost { background: transparent; color: #fff; border-color: rgba(255, 255, 255, 0.35); }
.btn-ghost:hover { border-color: #fff; }
.btn-light { background: #fff; color: var(--primary-dark); }
.btn-light:hover { box-shadow: 0 10px 24px rgba(0, 0, 0, 0.2); }
.btn-lg { padding: 1rem 1.9rem; font-size: 1rem; }
.btn-block { width: 100%; }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(32, 33, 36, 0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 76px;
}
.brand-text {
  font-family: Arial, Helvetica, sans-serif;
  font-size: 22px;
  font-weight: 700;
  letter-spacing: -0.5px;
  line-height: 1;
  color: #fff;
  white-space: nowrap;
}
.brand-text .brand-red { color: var(--primary); }
.site-header .brand-text { font-size: 22px; }

.site-nav { display: flex; align-items: center; gap: 1.8rem; }
.nav-link { color: rgba(255, 255, 255, 0.75); font-weight: 500; font-size: 0.95rem; transition: color 0.15s ease; }
.nav-link:hover { color: #fff; }
.nav-cta { padding: 0.6rem 1.3rem; }

.nav-toggle { display: none; flex-direction: column; gap: 5px; background: none; border: 0; cursor: pointer; padding: 6px; }
.nav-toggle span { width: 24px; height: 2.5px; background: #fff; border-radius: 2px; transition: 0.2s ease; }
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7.5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7.5px) rotate(-45deg); }

/* ---------- Hero ---------- */
.hero {
  background:
    radial-gradient(50rem 26rem at 110% -10%, rgba(227, 6, 19, 0.16), transparent 60%),
    radial-gradient(40rem 24rem at -10% 110%, rgba(227, 6, 19, 0.1), transparent 60%),
    var(--black);
  padding: 5.5rem 0 5rem;
}
.hero-inner {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 3.5rem;
  align-items: center;
}
.eyebrow {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--primary);
  margin-bottom: 1.1rem;
}
.hero .eyebrow { color: #ff3b46; }
.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(2.4rem, 5vw, 3.5rem);
  line-height: 1.12;
  letter-spacing: -0.02em;
  color: #fff;
  margin-bottom: 1.2rem;
}
.accent { color: var(--primary); }
.hero-sub { font-size: 1.1rem; color: rgba(255, 255, 255, 0.72); max-width: 36rem; margin-bottom: 2.2rem; }
.hero-sub strong { color: #fff; }
.hero-actions { display: flex; gap: 1rem; flex-wrap: wrap; margin-bottom: 2.8rem; }

.hero-stats {
  list-style: none;
  display: flex;
  gap: 2.4rem;
  border-top: 1px solid rgba(255, 255, 255, 0.14);
  padding-top: 1.6rem;
}
.hero-stats strong { display: block; font-family: var(--font-display); font-size: 1.1rem; color: #fff; }
.hero-stats span { display: block; font-size: 0.85rem; color: rgba(255, 255, 255, 0.55); }

.hero-visual {
  position: relative;
  border-radius: var(--radius);
  background: #fff;
  padding: 2.6rem 2.4rem;
  box-shadow: var(--shadow-lg);
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
}
.hero-visual-line {
  position: absolute;
  inset: 0;
  border-radius: var(--radius);
  border: 1px solid rgba(227, 6, 19, 0.35);
  transform: translate(12px, 12px);
  z-index: -1;
  pointer-events: none;
}
.pm-mark {
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(42px, 4.5vw, 54px);
  line-height: 1;
  font-weight: 700;
  letter-spacing: -3px;
  margin-bottom: 0.7rem;
}
.pm-mark .pm-p { color: var(--primary); }
.pm-mark .pm-m { color: #202124; }
.pm-name {
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(19px, 2.2vw, 23px);
  line-height: 1.2;
  font-weight: 700;
  letter-spacing: -0.5px;
  color: #202124;
  margin-bottom: 0.8rem;
}
.pm-name .pm-red { color: var(--primary); }
/* One rule, not two. A short red segment leads into the long dark one,
   the way the wordmark leads with PROMO before MEDIA. */
.pm-rule { display: flex; justify-content: center; margin-bottom: 1.15rem; }
.pm-rule span { display: block; height: 3px; }
.pm-rule .pm-rule-red { width: 36px; background: var(--primary); }
.pm-rule .pm-rule-dark { width: 104px; background: #202124; }
.pm-tagline {
  font-family: Arial, Helvetica, sans-serif;
  font-size: 10px;
  line-height: 1.5;
  letter-spacing: 2px;
  color: #202124;
}

/* ---------- Sections ---------- */
.section { padding: 5.5rem 0; }
.section-alt { background: var(--bg-alt); }
.section-head { text-align: center; max-width: 42rem; margin-inline: auto; margin-bottom: 3.4rem; }
.section-head.align-left { text-align: left; margin-inline: 0; }
.section-head h2, .contact-info h2, .cta h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3.4vw, 2.4rem);
  line-height: 1.2;
  letter-spacing: -0.02em;
  margin-bottom: 1rem;
}
.section-sub { color: var(--ink-soft); font-size: 1.05rem; }

/* ---------- Products ---------- */
.grid { display: grid; gap: 1.6rem; }
.products { grid-template-columns: repeat(3, 1fr); }
.product {
  position: relative;
  background: var(--bg);
  border: 1px solid var(--line);
  border-top: 3px solid var(--primary);
  border-radius: var(--radius);
  padding: 2rem 1.8rem;
  display: flex;
  flex-direction: column;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.product:hover { transform: translateY(-5px); box-shadow: var(--shadow); }
.product-badge {
  position: absolute;
  top: 1.3rem;
  right: 1.3rem;
  padding: 0.3rem 0.6rem;
  border: 1px solid rgba(227, 6, 19, 0.22);
  border-radius: 999px;
  color: var(--primary);
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.product-featured {
  border-top-width: 4px;
  box-shadow: var(--shadow);
}
.product-index {
  font-family: var(--font-display);
  font-size: 0.8rem;
  font-weight: 700;
  color: var(--primary);
  margin-bottom: 1.4rem;
}
.product h3 { font-family: var(--font-display); font-size: 1.35rem; letter-spacing: -0.01em; margin-bottom: 0.2rem; }
.product-tagline { font-size: 0.82rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.08em; color: var(--ink-soft); margin-bottom: 1rem; }
.product-desc { color: var(--ink-soft); font-size: 0.95rem; flex: 1; }
.product-link {
  display: inline-block;
  margin-top: 1.4rem;
  font-weight: 600;
  font-size: 0.92rem;
  color: var(--primary);
}
.product-link:hover { color: var(--primary-dark); }

/* ---------- Benefits ---------- */
.benefits-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 3.5rem; align-items: start; }
.section-head.align-left .btn { margin-top: 1.4rem; }
.benefit-list { list-style: none; display: grid; gap: 1.7rem; }
.benefit-list li { display: flex; gap: 1.3rem; align-items: flex-start; }
.benefit-num {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1rem;
  color: var(--primary);
  flex-shrink: 0;
  min-width: 2.1rem;
  padding-top: 0.2rem;
}
.benefit-list h3 { font-family: var(--font-display); font-size: 1.1rem; margin-bottom: 0.3rem; }
.benefit-list p { color: var(--ink-soft); font-size: 0.95rem; }
.benefit-list h3 { margin-top: 0.05rem; }

/* ---------- Steps ---------- */
.steps { grid-template-columns: repeat(3, 1fr); }
.step {
  padding: 2rem 1.8rem;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--bg);
}
.step-num {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--primary);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 0.3rem 0.8rem;
  margin-bottom: 1.2rem;
}
.step h3 { font-family: var(--font-display); font-size: 1.12rem; margin-bottom: 0.5rem; }
.step p { color: var(--ink-soft); font-size: 0.95rem; }

/* ---------- Form controls ---------- */
.form-group select {
  width: 100%;
  padding: 0.8rem 1rem;
  border: 1px solid var(--line);
  border-radius: 8px;
  font-family: inherit;
  font-size: 0.95rem;
  color: var(--ink);
  background: #fff;
}
.form-group select:focus {
  outline: none;
  border-color: var(--primary);
  box-shadow: 0 0 0 4px rgba(227, 6, 19, 0.12);
}

/* ---------- CTA ---------- */
.cta {
  background: var(--primary);
  color: #fff;
  padding: 4.5rem 0;
}
.cta-inner { text-align: center; max-width: 40rem; }
.cta h2 { color: #fff; }
.cta p { color: rgba(255, 255, 255, 0.9); font-size: 1.05rem; margin-bottom: 2rem; }

/* ---------- Contact ---------- */
.contact-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 3.5rem;
  align-items: start;
}
.contact-info p { color: var(--ink-soft); margin-bottom: 1.5rem; }
.contact-list { list-style: none; display: grid; gap: 0.9rem; }
.contact-list li { display: flex; gap: 0.8rem; align-items: baseline; }
.contact-label { font-weight: 700; color: var(--ink); min-width: 3.5rem; }

.contact-form {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 2.2rem;
  box-shadow: var(--shadow);
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; }
/* Honeypot: bots fill it, humans never see it. Kept out of the layout and from
   screen readers rather than display:none, which some bots skip. */
.form-hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-group { margin-bottom: 1.2rem; }
.form-group label { display: block; font-weight: 600; font-size: 0.9rem; margin-bottom: 0.4rem; }
.form-group input, .form-group textarea {
  width: 100%;
  padding: 0.8rem 1rem;
  border: 1px solid var(--line);
  border-radius: 8px;
  font-family: inherit;
  font-size: 0.95rem;
  color: var(--ink);
  background: #fff;
  transition: border-color 0.15s ease, box-shadow 0.15s ease;
}
.form-group input:focus, .form-group textarea:focus, .form-group select:focus {
  outline: none;
  border-color: var(--primary);
  box-shadow: 0 0 0 4px rgba(227, 6, 19, 0.12);
}
.form-group input.error, .form-group textarea.error, .form-group select.error { border-color: var(--primary); }
.form-note { margin-top: 1rem; font-size: 0.9rem; min-height: 1.2em; }
.form-note.success { color: #0a7d3a; }
.form-note.error { color: var(--primary-dark); }
.form-note a { font-weight: 600; }

/* ---------- Footer ---------- */
.site-footer { background: var(--black); color: rgba(255, 255, 255, 0.7); padding: 3.5rem 0 0; }
.footer-inner {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 2.5rem;
  padding-bottom: 2.5rem;
}
.footer-logo { display: inline-block; margin-bottom: 1rem; }
.footer-logo .brand-text-ltd {
  display: block;
  font-family: Arial, Helvetica, sans-serif;
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 1.5px;
  color: rgba(255, 255, 255, 0.6);
  margin-top: 4px;
}
.footer-brand .brand-text { font-size: 26px; }
.footer-brand p { font-size: 0.95rem; max-width: 22rem; }
.footer-brand p a { color: inherit; text-decoration: none; }
.footer-brand p a:hover { color: var(--primary); text-decoration: underline; }
.footer-links h4 { color: #fff; font-family: var(--font-display); font-size: 1rem; margin-bottom: 0.9rem; }
.footer-links a { display: block; color: rgba(255, 255, 255, 0.7); font-size: 0.92rem; margin-bottom: 0.55rem; transition: color 0.15s ease; }
.footer-links a:hover { color: #ff3b46; }
.footer-bottom { border-top: 1px solid rgba(255, 255, 255, 0.12); padding: 1.2rem 0; font-size: 0.85rem; }

/* ---------- Reveal animation ---------- */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity 0.6s ease, transform 0.6s ease; }
.reveal.visible { opacity: 1; transform: none; }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  .hero-inner, .benefits-grid, .contact-grid { grid-template-columns: 1fr; }
  .hero-visual { order: -1; max-width: 26rem; }
  .products, .steps { grid-template-columns: repeat(2, 1fr); }
  .footer-inner { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 640px) {
  .site-nav {
    position: fixed;
    inset: 76px 0 auto 0;
    background: var(--black);
    flex-direction: column;
    padding: 1.5rem;
    gap: 1.2rem;
    border-bottom: 1px solid rgba(255, 255, 255, 0.12);
    box-shadow: var(--shadow-lg);
    transform: translateY(-130%);
    transition: transform 0.25s ease;
  }
  .site-nav.open { transform: translateY(0); }
  .nav-toggle { display: flex; }
  .nav-link { color: #fff; }
  .nav-cta { width: 100%; }
  .products, .steps { grid-template-columns: 1fr; }
  .form-row { grid-template-columns: 1fr; }
  .hero-stats { flex-direction: column; gap: 1.2rem; }
  .product-badge { position: static; display: inline-block; align-self: flex-start; margin-bottom: 0.9rem; }
  .hero { padding-top: 3.5rem; }
  .footer-inner { grid-template-columns: 1fr; }
}